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E-commerce industry to create 7 lakh gig jobs in the second half of 2023

In the realm of e-commerce, a transformative wave is sweeping across the industry, bringing with it unprecedented opportunities for gig workers. As the festive season draws near, businesses are gearing up to provide an unparalleled customer experience, leading to an upsurge in the demand for temporary workers. The implications of this surge are profound, as it is projected to generate nearly 7,00,000 gig jobs in the second half of 2023, according to a comprehensive report by a reputable staffing company.

This year’s festive hiring season promises a remarkable 25 percent increase in gig jobs compared to the preceding year, underlining the sector’s unwavering optimism and determination to ignite positive sentiments. Read more career blogs on College49.

E-commerce Companies in High Gear

As the appetite for online shopping grows, the need for gig workers has transcended traditional metropolises and has spilled over into tier-2 and tier-3 cities such as Vadodara, Pune, and Coimbatore. These urban centers are now witnessing a proportional upswing in demand for roles like warehouse operations, last-mile delivery personnel, and call center operators, signaling a potential rural revival spurred by easing inflationary pressures.

Balasubramanian A, vice-president and business head of TeamLease Services, observes, “Over the past five years, the demand for gig workers has witnessed an astounding 20 percent year-on-year surge, and this upward trajectory is set to persist for the next 2-3 years, particularly in the flourishing e-commerce domain.”

With the festive season’s advent in July, the e-commerce sector alone boasts an impressive 200,000 unfilled positions, a number projected to soar to approximately 7,00,000 by December, as stated by Balasubramanian.

Industry analysts predict that the gig workforce in the country is poised to reach a staggering 2.35 crore by the year 2029-30, foreshadowing a future where the gig economy plays a pivotal role.

“We remain steadfast in our commitment to bolstering this dynamic workforce for the e-commerce sector, fostering their journey towards success,” affirms Balasubramanian, envisioning a future enriched by the gig economy’s profound impact.

The surge in gig/temporary workforce hiring, however, is not confined solely to the e-commerce sector; rather, it is a trend pervading across various industries. Retail and logistics are among the leading sectors, augmenting their workforce to accommodate the heightened consumer activity synonymous with the festive season.

In conclusion, the e-commerce landscape is poised for substantial growth, as the convergence of consumer demands and technological advancements ushers in a new era of gig opportunities. The ensuing wave of gig jobs promises to reshape the workforce landscape, unlocking boundless potential for a dynamic and adaptable workforce across the country.